c1 advertising
do now
1. 2
2. 70%
3. 40%
4.
5.
component 1
the main aim of advertising is promote a brand name , product or opinion, another aim of a advertisment is to spread awareness
commercial advertising aims to sell or promote there brand name it does this by advertising it very well with celebrities or making the advert funny so its remembered if you go in a shop . eg walkers . clothing brands also do this as well but they put there logo and make the shoe different than there competitors and there logo is placed conveniently so its noticed by the public when some one sees is , so your a walking advertisment
do now
1 to gain sales
2 3
3 advertising that makes money by promoting consumer goods or services
4 charities
5
the product is likely to include:
- name of brand / product
- logo
- slogan
- specific details of usp/ product or service
hard sell is directly telling you the values and what the brand is about whereas the soft sell it focuses on values and lifestyle but it doesn't tell you directly
intertextuality
this advert uses intertextuality because it references that levis are very durable and that there well made , this is shown because they've put Humpty Dumpty , he didn't break so that referanceces that the jeans are durable unlike what usually happens in the nursery rhyme
historical advertisements
dslogo and slogan
The logo is massive.
layout
images
language codes
narrative
colour palette
do now
1. doesn't directly tell you , its more about lifestyle
2. name of brand , logo , slogan
3. statistics
4. aliteration
5. repetition and imperative
coca cola advert 1960
the coca-cola have wrote that there drink is refreshing and delicious this show s that there describing there drink to make it appeal to people who have the desire to taste a new drink , the brand name is in bold so the audience can recognise it when they go into the shop . the layout is a z shape pattern
historical advert set text
 |
do now
1. mackintosh
2. mrs sweetly and major quality
3. regency
4.
5.
the main image shows the two girls and a. male in the middle , the two ladies represent the quality streets sweets . this is shown because they want to show of the fancy wrappers of the sweets for example the girl in the red and white top and the green skirt is representing the strawberry chocolate and the girl in red is representing the caramel chocolate
in the 1950s society was completely different for example woman was supposed to be in the kitchen and should be cleaning this can be seen in certain magazines woman was also shown in magazines as cleaners cookers and woman in bed compared to 2025
1.representation is the picture / what your supposed to do✓
2. regency era ✓ 1950
3. cleaning ✓
4. they was aimed at anyone ✓ everyday working class people
5. delightful delicious ✓
do now
1 .representation is the picture / what your supposed to do✓
2 1950 ✓
3 cleaning ✓
4 everyday working class people ✓
5 delightful delicious ✓
male gaze theory
in the 1970s therus mole
the male gaze theory woman are represented as sexual objects
the male gaze is the way in which the visual arts and literature depict the world and woman from masculine
green effect: shows the males main person considering the quality streets are on his lap and they want the audience to focus on the sweet treats
yellow effect:shows their sweet treats by the way their dressed
pink effect: this shows how woman in that era was represented as sexual objects and used
blue effect: shows the mans class and sophistication and also shows hes the houses provided
analysing modern adverts
positive | negative
inquisitive interested curios nosy disabled handicapped retarded crippled
do now
1. what the image shows without saying , or a suggestion by a image✓
2. power ✓
3. woof ✓
4. showing females ✓
5. a unique symbol for a brand e.g lego and so on✓
logos
adobe✓
barbie✓
cola✓
disney✓
explorer✓
facebook✓
google✓
honda✓
index or intext
ibm
jbc✓
keyloggs✓
lego✓
McDonalds✓
nintendo✓
oreo✓
pinterest✓
quota
reeces✓
skype✓
twitter✓
unisex
virgin media✓
wikipedia✓
xbox✓
yahoo✓
amazon✓
persuasion in adverts
rhetorical question . Who wouldn't want to be a millionaire?
repetition time after time
alliteration Clary. closed her cluttered clothes closet
emotive language
opinion as fact .Zoos are good for animals
celebrity endorsement
hyperbole
facts and statistics the colour orange is orange
direct address you
imperatives
1.emotive
2
3.
4.
5. opinion as a fact
this tomato soup may leave your taste buds tinging
1.
2. command
3.
4.
5.
woman in advertising
"left school . never left games "this shows that she is old but she still plays games proving that age doesn't matter
in this image we can see a strong woman with her back exposed showing her muscles this shows the unstereeotypical woman , normally woman are portrayed as weak and frail but this advert proves it wrong we can also see equipment in the background , a ring and a rope this shows cross fit and is usually done by males . the advert completely shows a antistereotypical woman unlike other adverts
in the nike and adidas poster , woman were represented as strong and unstereeotypical however in the this girl can they are free
do now
1. this girl can
2. woman to do more physical activitys
3.
4.
5.
advertising set text
the connotations of the words pig are gross but feeling like a fox is saying she feels free and amazing alot of activity leads to sweat
lexis
the name of the campaign links to the brand logo because the brand logo says this girl can and this links to the word sweating like a pig feeling like a fox this shows the campaign is about woman doing more activities which is stereotypical advert
typography
serif font
the connotations of the serif font used in the feeling like a fox advert are , usually we associate san serif with feminine and old fashion but the serif used is made to look modern
the logo is strong and bold and modern which is linked to the activity and the health , but the logo says this girl can so this links even more to the strength and activity
main image
the image is of a sweaty girl with her hair pulled back in a scruffy ponytail this shows that she's working hard because she's sweating , the picture is not of a celebrity but is of a woman in her 30s , this is because the campaign is trying to say that anyone can be active not just celebrities
the majority of the quality street advert is mainly differances compared to the sweating like a pig, feeling like a fox , the simularitys are the typograpy , san serif
DO NOW
1
2
3
4
5 mid shot
representation
dominant ideology
the attitudes beliefs values and morals shared by the majority of the people in a given society
it shows shes enjoying herself and having fun
the advert seeks to encourage woam to see themseves in the model by showing a non celebrity whos not posing and is sweating
the title of the campaign is succesful because
propp
Comments
Post a Comment