c1 advertising

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1. 2

2. 70%

3. 40%

4.  

5.

                                                     component 1 

the main aim of advertising is promote a brand name , product or opinion, another aim of a advertisment is to spread awareness 

commercial advertising aims to sell or promote there brand name it does this by advertising it very well with celebrities or making the advert funny so its remembered if you go in a shop . eg walkers . clothing brands also do this as well but they put there logo and make the shoe different than there competitors and there logo is placed conveniently so its noticed by the public when some one sees is , so your a walking advertisment 

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1 to gain sales 

2 3

3 advertising that makes money by promoting consumer goods or services

4 charities 

5

the product is likely to include: 

• name of brand / product
• logo
• slogan
• specific details of usp/ product or service 

hard sell is directly telling you the values and what the brand is about whereas the soft sell it focuses on values and lifestyle but it doesn't tell you directly

to advertise there brand and the product 

there raising awareness over cigarettes 


intertextuality

 this advert uses intertextuality  because it references that levis are very durable and that there well made , this is shown because they've put Humpty Dumpty , he didn't break so that referanceces that the jeans are durable unlike what usually happens in the nursery rhyme 

historical advertisements 

ds

logo and slogan 

The logo is massive. 

layout

images

language codes

narrative

colour palette 

 

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1. doesn't directly tell you , its more about lifestyle 

2. name of brand , logo , slogan

3. statistics 

4. aliteration

5. repetition and imperative 

                                              coca cola advert 1960

the coca-cola have wrote that there drink is refreshing and delicious this show s that there describing there drink to make it appeal to people who have the desire to taste a new drink , the brand name is in bold so the audience can recognise it when they go into the shop . the layout is a z shape pattern 

historical advert set text 

   

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1. mackintosh

2. mrs sweetly and major quality

3. regency

4.

5.

                                                

the main image shows the two girls and a. male in the middle , the two ladies represent the quality streets sweets . this is shown because they want to show of the fancy wrappers of the sweets for example the girl in the red and white top and the green skirt is representing the strawberry chocolate and the girl in red is representing the caramel chocolate

in the 1950s society was completely different for example woman was supposed to be in the kitchen and should be cleaning this can be seen in certain magazines woman was also shown in magazines as cleaners cookers and woman in bed  compared to 2025 

            

1.representation is the picture / what your supposed to do✓

2. regency era ✓ 1950

3. cleaning ✓

4. they was aimed at anyone ✓ everyday working class people

5. delightful delicious ✓